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Rallyware Partners with Thatcher to Boost Direct Selling Business Growth through Data-Driven Salesforce Development

Thatcher Technology Group, a leading solutions provider for the direct selling industry, announces a technology partnership with Rallyware. This collaboration creates a fast-growing mobile and web platform that enables direct selling companies to increase distributor retention and sales productivity by providing personalized data-driven training and business activities to each distributor based on their individual performance within the company.

Thatcher Technology Group has extensive experience in working with all sizes of direct selling organizations around the world that require effective sales support and communication. Understanding major pain points of companies, the Thatcher team has designed Prowess, a full-featured, configurable, and scalable suite of solutions for sales management. It is equipped with effective productivity tools to turn high-volume, complex sales activities into seamless, cost-effective processes, thus empowering sales teams and maximizing their productivity.

Rallyware, ranking second in the Top 20 workforce training solutions of 2018, offers a data-driven performance-based platform tailored towards bringing out the best results for companies with distributed workforces by engaging their workforces on meeting specific business needs. The Rallyware platform is built on a combination of proven techniques for the personalized distributor experience, including effective onboarding experience, social selling enablement tools, recruiting and retention engine, just-in-time training, and robust analytics. Rallyware’s unique approach to driving individual performance by connecting distributor data with daily activities has been instrumental in significantly improving business KPIs at a large scale for a number of top global direct selling companies in more than 50 countries.

How does technology integration work?

Thatcher and Rallyware have teamed up to solve the key fundamental problem facing direct selling companies today. With limited time, little to no sales experience, a lack of marketing and product knowledge, combined with unrealistic expectations, the majority of new distributors never get to the point of success in their business. As a result, direct selling companies are losing millions of dollars due to distributor attrition. One solution that many companies have tried is to standardize onboarding and training. While such steps could bring short-term results, personalization of onboarding and daily business activity programs is the long-term solution for sustainable growth. Rallyware, equipped with Thatcher data, now presents custom business activity paths prescribed to each distributor based on their compensation program, market shifts, prospect activity, personal history, and consumer purchase behavior.

Now, from the very first minute with a company, direct selling distributors will enjoy friendly onboarding; game-like, personalized learning experiences, supported by a variety of rich media; and prospecting opportunities to promote their products and achieve desired results. The individualized path is constantly iterated and adjusted through Rallyware’s proprietary machine learning algorithms based on Thatcher’s data to maximize the impact on performance and KPIs. As a result, distributors are presented with actionable custom triggered activities that are necessary to bridge their knowledge or skill gaps to grow their business with efficiency and confidence at any specific point in time.

“We are excited about future possibilities presented by the synergy between our two organizations’ strategic roadmaps. This partnership will allow us to reinvent enterprise engagement as we know it today,” says Dave Siembieda, President at Thatcher Technology Group.

"Both our companies strive to deliver best experiences for our customers. This partnership is a great fit for Rallyware as Thatcher shares our passion for redefining the way distributors are on boarded, engaged, and trained. We align individual distributor activities, whether for onboarding, training, or daily operations with specific business needs of the company; Thatcher tailors business processes to customers' needs, and this influences businesses as a whole," concludes George Elfond, pointing out the overarching goal of the partnership.

This promising partnership is a great opportunity for direct selling companies to better train, manage, and engage talent to improve productivity, boost sales, increase recruitment, enhance retention, and most importantly, improve business KPIs for each distributor at scale.

ABOUT THATCHER TECHNOLOGY GROUP

Founded in 1999, Thatcher Technology Group helps businesses in the direct selling industry maximize salesforce productivity, optimize organizational efficiency and empower sustainable growth. Its premier product is the Prowess™ Software Solutions Suite, built on progressive technology that can be customized to fit organizations of all sizes at every stage of growth. Prowess™ helps turn high-volume, complex sales activities into seamless, cost-effective processes as well as enhances interaction and communication between the salesforce and their customers. Additional information can be found at the Thatcher Technology Group website.

ABOUT RALLYWARE

Rallyware mobile and web platform enables companies with distributed workforces around the world to effectively onboard, train, and engage their workforces by creating game-like social user experiences. It offers a wide range of options among which are performance-based training, gamification of business activities, real-time feedback, data-driven learning paths tailored to each person’s needs, and social tools for streamlined communication. Rallyware is used in more than 50 countries by industry-leading companies such as Samsung, New Avon, Recruit, Oriflame, and others to enable enterprise business growth through performance-based learning and operations. For more details, visit the Rallyware website.

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